Chris Cole is one of the only 2 time SOTYs, (as is Danny Way) innovator, contest winner, family man, and a beast in the streets. Chris took his technical skating bigger and bigger, earning magazine covers and video part enders. Every new Plan B rider has to be voted on by the Team and Cole has been in our sights for years. The Plan B logo with the name Cole just makes sense. Look for the new Cole line of boards out now!